Oreo: Play with Oreo
I ate many, many Oreo's during this project; and I still love them! I teamed up with the director Dennis Go, and designers Andrés Rivera and Jeffery Welk at Brand New School to come up with concepts and designs for this wonderfilled world for Oreo's global campaign.
The genesis of the concept is a pinball game. The Oreo shoots through obstacles in playful ways, mimicking the motions of how we all love to eat our Oreo in different ways. There is no wrong way to eat an Oreo.
Full credit list here.