Smirnoff Mixed Drinks
For the Cranberry-Lime commercial, the client initially wanted something "spectacular." They asked for a world that is chaotic and fantastical.
Lauren and I strived to come up with a number of concept combinations that could co-exist to create a world that is unexpected, crazy, and something that is ultimately fun to look at.
In the end the client went with a more subdued direction. I included these frames anyway because I like them.
Lauren and I strived to come up with a number of concept combinations that could co-exist to create a world that is unexpected, crazy, and something that is ultimately fun to look at.
In the end the client went with a more subdued direction. I included these frames anyway because I like them.
Client / Smirnoff
Director / Lauren Hartstone.
Design / Lindsey Mayer-Beug.
Created at Imaginary Forces.
Concept Illustrations: Cranberry Lime
![](https://freight.cargo.site/t/original/i/3dab0530965e7d0a15fa466117341eb8a7655f66c07d0cdd28f751b061065990/smirnoff_lmb_0322_3_o.jpg)
![](https://freight.cargo.site/t/original/i/949285154fa2822cdbb866aa18c73500059315ad185def415cf9dc6ee10c6805/smirnoff_lmb_0322_4a_o.jpg)
![](https://freight.cargo.site/t/original/i/9d098bcacd60e4e160f13286b29e82ac5193055d89d72b6efcbbb08ef5db0c2b/smirnoff_lmb_0322_5c_o.jpg)
![](https://freight.cargo.site/t/original/i/62fc3863698f0484ca3737223f4256c354e7ccbe368deff6a690f019c814d93c/smirnoff_lmb_3_o.jpg)
![](https://freight.cargo.site/t/original/i/9aef1ff848772967872c16a5c63bb2547dcb8f79734bead51c46eb18a4034f7e/smirnoff_lmb_1a_o.jpg)
![](https://freight.cargo.site/t/original/i/7de2d7776c97f6b6e4608e288862e882007d04c5c1be70ed4fa554b7201e5776/smirnoff_lmb_3_8_o.jpg)
![](https://freight.cargo.site/t/original/i/6c0c021fa433ef60d3de1ad7110965d9c755504770998479e046992ee7839ba0/smirnoff_lmb_1a_7_o.jpg)
Concept Illustrations: Blueberry Lemon
![](https://freight.cargo.site/t/original/i/1a35f50eae5a9822dd6511c120254b1297029a7f5a543667fd5c4468b2764c50/smirnoff_BL_1_o.jpg)
![](https://freight.cargo.site/t/original/i/7cad916f48e5895de543385c773a97723fe34ed3ab2548c2bf9ca32e851bfd88/smirnoff_BL_2_o.jpg)
![](https://freight.cargo.site/t/original/i/e830bf7a4cf7c219128092b6215ca8e078773e97f11e347cfa2deb50c682c9d4/smirnoff_BL_3_o.jpg)
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